Executive Search & Recruitment

In New Zealand's Executive Search & Recruitment market, generative engine optimization (GEO) analysis reveals a highly stratified competitive landscape. Korn Ferry and Spencer Stuart emerge as primary market leaders by general presence, both achieving a robust 66.7% Visibility Index across evaluation cycles. However, the critical Avg Response Position metric, indicating superior top-of-mind recall and consistent leadership in AI's recommendation arrays (with lower numbers closer to #1.0), sharply differentiates performance. Korn Ferry maintains a commanding #1.25 Avg Response Position, solidifying its dominant standing in AI-driven lead generation.

Conversely, Spencer Stuart, despite its high visibility, records a significantly weaker #5.25 Avg Response Position, suggesting less effective capture of immediate AI recommendation slots. Second-tier players like Sheffield and Robert Walters show 50% visibility but considerably lower Avg Response Positions (#7.00-#7.67). Interestingly, Hudson, with 33.3% visibility, achieves an exceptional #1.00 Avg Response Position, demonstrating highly targeted and effective content strategy when present. This dynamic highlights GEO's pivotal role in influencing enterprise decision-makers through AI-powered search.