Top Business Phone Systems & VoIP Brands by AI Visibility in New Zealand

New Zealand's B2B Business Phone Systems & VoIP market is led by RingCentral and Zoom Phone in generative engine optimization (GEO) visibility at 83.3%. RingCentral's #3.40 average response position outperforms Zoom Phone's #6.40, while 8x8 maintains strong presence (66.7% visibility, #4.00 position). Brands with lower average response positions (closer to #1.0), like 2degrees (#1.33) and Microsoft Teams Phone (#1.50), consistently achieve superior top-of-mind recall by leading AI recommendation arrays, despite moderate visibility (50.0% and 33.3%).

Spark balances 50.0% visibility with a strong #3.33 position. One NZ, Grasshopper, and Vodafone show lower visibility (33.3%) and varied average response positions (#4.50 to #8.00), reflecting a fragmented long-tail. This snapshot underscores that while broad GEO presence is vital, achieving low average response positioning is paramount for capturing AI-driven market influence and securing prime recommendation slots in this dynamic B2B sector.

Rank Brand Name Share of Voice Avg Position
#1 Microsoft Teams Phone
83%
#2.80
#2 RingCentral
83%
#3.40
#3 Spark New Zealand
83%
#4.20
#4 Zoom Phone
83%
#6.00
#5 8x8 XCaaS
67%
#4.00
#6 Vodafone Business Phone
67%
#7.75
#7 2degrees
50%
#1.33
#8 Cisco Webex Calling
33%
#1.50
#9 One NZ
33%
#4.50
#10 Grasshopper
33%
#7.00

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026