Top Residential Real Estate Agencies Brands by AI Visibility in Australia

The Australian residential real estate agency market, analyzed through Generative Engine Optimization (GEO), reveals clear leaders. Harcourts, LJ Hooker, and Ray White exhibit universal presence (100% Visibility Index). A lower Average Response Position (closer to #1.0) signifies superior top-of-mind recall and consistent AI recommendation leadership. Harcourts dominates with an exceptional #1.83, closely followed by LJ Hooker at #3.00, underscoring their potent GEO strategies. Ray White, while omnipresent, shows a lower #8.17 position, indicating breadth over consistent top-tier prominence.

Beyond these frontrunners, a robust second tier includes McGrath (83.3% visibility) and First National Real Estate (66.7% visibility, strong #4.75 position). Belle Property also holds 66.7% visibility at #5.25. Emerging players like Jellis Craig (50% visibility, #4.67) and Raine & Horne (50%) show potential. Notably, Professionals, despite 33.3% visibility, achieves an outstanding #1.50 average response position, indicating highly effective GEO within its specific search domains and a compelling trajectory for market penetration.

Rank Brand Name Share of Voice Avg Position
#1 Harcourts
100%
#1.83
#2 LJ Hooker
100%
#3.00
#3 McGrath
100%
#6.50
#4 Ray White
100%
#8.17
#5 First National
67%
#4.75
#6 Belle Property
67%
#5.25
#7 Professionals
50%
#2.00
#8 Jellis Craig
50%
#4.67
#9 Raine & Horne
50%
#6.67
#10 RE/MAX
33%
#5.50

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 23, 2026