Top CRM Software Brands by AI Visibility in United Kingdom

In the UK CRM software market, HubSpot and Salesforce are clear leaders, both commanding a 100% Visibility Index, signifying ubiquitous presence. HubSpot's Avg Response Position of #2.67 and Salesforce's #3.67 indicate strong top-of-mind recall within AI recommendation arrays; lower positioning numbers (closer to #1.0) signify superior recall. Microsoft Dynamics 365, with 83.3% visibility, demonstrates superior AI recommendation performance at #1.60, consistently leading AI responses for relevant queries.

Pipedrive also boasts 100% visibility but trails with a #6.33 Avg Response Position, suggesting less prominent AI recommendation placement despite broad presence. Zoho CRM impressively secures the top Avg Response Position at #1.00 despite 50% visibility, underscoring its strong recall when recommended. Freshsales (66.7% visibility, #8.00), SAP Customer Experience (33.3%, #4.50), and SugarCRM (33.3%, #4.50) represent the second-tier and long-tail, showing niche or emerging GEO presence.

Rank Brand Name Share of Voice Avg Position
#1 Microsoft Dynamics 365 Sales
100%
#1.67
#2 HubSpot CRM
100%
#2.67
#3 Zoho CRM
100%
#3.17
#4 Salesforce Sales Cloud
100%
#3.67
#5 Pipedrive
100%
#6.33
#6 Freshsales
67%
#8.00
#7 SAP CRM
33%
#4.50
#7 SugarCRM
33%
#4.50
#8 Sage CRM
33%
#6.00

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026