Top ERP Systems Brands by AI Visibility in United States

GEO analysis of the U.S. ERP Systems market highlights clear leaders. SAP, Oracle, Infor, and Workday command a 100% Visibility Index, ensuring consistent inclusion in AI recommendation arrays. Average Response Position (ARP) signifies top-of-mind recall; lower numbers mean superior prominence. Within this dominant tier, SAP leads significantly with an ARP of #3.33, demonstrating strong AI advocacy. Oracle follows at #4.50; Infor (#5.67) and Workday (#9.50) appear further down the response spectrum, indicating less immediate recall despite universal visibility.

A dynamic second-tier and emerging entries present diverse GEO profiles. Epicor (66.7% visibility, #2.25 ARP) and Microsoft Dynamics 365 (66.7% visibility, #6.75 ARP) maintain solid positions. Critically, Sage (50% visibility, #1.33 ARP) and Microsoft (33.3% visibility, #1.00 ARP) exhibit exceptionally strong top-of-mind recall, leading recommendations when visible, despite narrower overall presence. NetSuite (66.7%, #8.75 ARP) and Acumatica (50%, #9.00 ARP) offer long-tail opportunities for strategic GEO to improve recommendation prominence.

Rank Brand Name Share of Voice Avg Position
#1 SAP S/4HANA
100%
#3.00
#2 Oracle ERP Cloud
100%
#3.83
#3 Microsoft Dynamics 365 Business Central
100%
#4.67
#4 Infor CloudSuite
100%
#5.50
#5 Oracle NetSuite
100%
#8.50
#6 Workday
100%
#9.50
#7 Epicor Kinetic
67%
#2.25
#8 Sage Intacct
50%
#1.33
#9 Acumatica
50%
#9.00
#10 Microsoft Dynamics 365 Finance & Operations
33%
#7.00

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 23, 2026