Top Wealth Management & Private Banking Brands by AI Visibility in Australia

In Australia's Wealth Management & Private Banking, J.P. Morgan Private Bank, NAB Private Wealth, and Westpac Private Bank lead in general presence with a 66.7% Visibility Index. J.P. Morgan also achieves the best average response position among these at #4.00. However, Macquarie Private Bank, despite a 33.3% Visibility, stands out with an exceptional #1.00 average response position. This indicates superior top-of-mind recall, consistently leading AI recommendations and capturing immediate user attention.

This performance contrasts with brands like ANZ Private (50% visibility, #6.33 position), and other 33.3% visibility firms such as Macquarie Private Wealth and NAB Private. Brands with lower positioning numbers (closer to #1.0) consistently lead AI recommendation arrays. Further down, JBWere, UBS, and Koda Capital (#10.00) represent the long-tail. Their higher position numbers underscore significant opportunities for strategic GEO enhancements to boost recall and competitive standing within this dynamic market.

Rank Brand Name Share of Voice Avg Position
#1 NAB Private Wealth
100%
#5.33
#2 UBS Wealth Management
100%
#7.67
#3 Macquarie Wealth Management
83%
#2.20
#4 J.P. Morgan Private Bank
83%
#6.00
#5 Westpac Private Wealth
83%
#7.20
#6 ANZ Private Bank
67%
#5.50
#7 Goldman Sachs Private Wealth
50%
#3.67
#8 CommBank Private
50%
#8.67
#9 Perpetual Private
33%
#2.00
#10 JBWere
33%
#7.00

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026