Top Corporate Cards & Expense Management Brands by AI Visibility in New Zealand

The New Zealand Corporate Cards & Expense Management market showcases a dynamic Generative Engine Optimization (GEO) landscape. Expensify emerges as a clear leader, achieving a perfect 100% Visibility Index coupled with an impressive average response position of #2.00. This indicates consistent top-tier AI recommendation, driving superior top-of-mind recall. American Express also maintains 100% visibility but trails significantly with a #6.17 response position, suggesting it's less frequently a primary AI recommendation despite broad presence.

Beyond these leaders, the market presents varied GEO performance. ASB demonstrates exceptional recall, leading AI recommendations at #1.00, despite a 50% Visibility Index. SAP Concur holds strong with 83.3% visibility and a #4.60 position. Traditional banks like ANZ, BNZ, and Westpac, while present (50% VI), suffer from significantly weaker response positions (#7.00-#9.00), indicating lower AI preference. Fintechs like Kiwibank (#2.00) and Fyle (#3.00) show strong recall in specific instances (33.3% VI), highlighting niche leadership and emerging competitive pressure.

Rank Brand Name Share of Voice Avg Position
#1 Expensify
100%
#2.00
#2 American Express Corporate Card
100%
#6.17
#3 SAP Concur
83%
#4.60
#4 Xero
67%
#5.25
#5 ASB
50%
#1.00
#6 ANZ
50%
#7.00
#7 BNZ
50%
#8.00
#8 Westpac
50%
#9.00
#9 Kiwibank
33%
#2.00
#10 Reckon
33%
#2.50

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026