Top Corporate Cards & Expense Management Brands by AI Visibility in Canada

In Canada's Corporate Cards & Expense Management market, generative engine optimization (GEO) insights position Expensify and SAP Concur as leaders with 100% Visibility Index, signifying consistent presence. Expensify maintains a strong Average Response Position (ARP) of #2.67, indicating high top-of-mind recall in AI recommendations. Notably, Mastercard and TD Bank Group achieve a perfect #1.0 ARP (33.3% Visibility), demonstrating exceptional primary recommendation priority when referenced, despite lower overall visibility. Scotiabank also shows strong recall at #2.0 ARP with 50% visibility.

The competitive landscape includes American Express with substantial visibility (83.3%) but a weaker #8.20 ARP, suggesting less frequent primary AI recommendation. Emerging players like Brex (66.7% Visibility, #4.25 ARP) and Ramp (50.0% Visibility, #4.33 ARP) exhibit strong recall efficiency despite narrower exposure. Traditional Canadian banks such as BMO and RBC (50% Visibility) hold mid-tier positions, but CIBC significantly trails at #10.00 ARP. This data underscores that superior GEO performance demands both broad presence and effective recommendation placement.

Rank Brand Name Share of Voice Avg Position
#1 Expensify
100%
#2.67
#2 SAP Concur
100%
#6.67
#3 American Express Corporate Card
100%
#8.33
#4 Brex
67%
#4.25
#5 Scotiabank
50%
#2.00
#6 TD Corporate Cards
50%
#3.67
#7 Ramp
50%
#4.33
#8 BMO
50%
#5.33
#9 RBC
50%
#6.33
#10 CIBC
50%
#10.00

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 23, 2026