Top Business Phone Systems & VoIP Brands by AI Visibility in Australia

In the Australian Enterprise & Corporate Services market for Business Phone Systems & VoIP, 8x8 and RingCentral are the generative engine optimization (GEO) leaders, achieving 100% Visibility. While demonstrating pervasive presence, their average response positions of #3.50 and #4.00 reflect strong, yet not always primary, AI recommendations. Brands with lower positioning numbers, closer to #1.0, capture superior top-of-mind recall by consistently leading AI's recommendation arrays. Dialpad exemplifies this, securing a remarkable #1.33 average position with 50% visibility, showcasing potent AI-driven discovery.

The competitive landscape features a robust second tier, including Telstra (66.7% visibility, #10.00 position) and several contenders at 50% visibility like Zoom, Symbio, Optus, and Cisco Webex. Notably, Microsoft Teams, despite 33.3% visibility, commands an impressive #1.50 average response position. This positions it as a significant emerging player effectively leveraging precise AI-driven discovery. The market's dynamism underscores that both broad presence and targeted AI recommendation performance are critical for securing and expanding market share.

Rank Brand Name Share of Voice Avg Position
#1 8x8 XCaaS
100%
#3.50
#2 RingCentral
100%
#4.00
#3 Zoom Phone
100%
#6.33
#4 Microsoft Teams Phone
83%
#5.80
#5 Cisco Webex Calling
67%
#6.00
#6 Telstra Business Phone
67%
#9.25
#7 Dialpad
50%
#1.33
#8 Optus Business Phone
50%
#5.33
#9 Symbio
50%
#6.00
#10 Grasshopper
33%
#6.00

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026