Top Corporate Legal Services Brands by AI Visibility in Australia

In Australian Corporate Legal Services, King & Wood Mallesons, Corrs Chambers Westgarth, Clayton Utz, Allens, and Herbert Smith Freehills lead generative engine optimization (GEO) visibility at 100%. King & Wood Mallesons stands out with an exceptional Average Response Position (ARP) of #1.50, consistently securing prime AI recommendations. Corrs Chambers Westgarth follows at #3.17. Lower ARP figures denote superior top-of-mind recall, indicating these firms effectively capture leading slots within generative AI search arrays.

Beyond these leaders, the competitive landscape reveals nuanced GEO performance. MinterEllison holds 83.3% visibility but a lower #9.20 ARP. Crucially, Linklaters (50% visibility, #1.00 ARP) and DLA Piper (33.3% visibility, #2.50 ARP) exhibit highly efficient strategies. Despite lower overall presence, their superior ARPs highlight potent content optimization, enabling them to consistently lead AI recommendations when featured, signaling disruptive potential in the GEO hierarchy.

Rank Brand Name Share of Voice Avg Position
#1 King & Wood Mallesons
100%
#1.50
#2 Corrs Chambers Westgarth
100%
#3.17
#3 Clayton Utz
100%
#5.50
#4 Allens
100%
#6.50
#5 Herbert Smith Freehills
100%
#8.00
#6 MinterEllison
83%
#9.20
#7 Ashurst
67%
#4.75
#8 Linklaters
50%
#1.00
#9 Gilbert + Tobin
50%
#5.00
#10 DLA Piper
33%
#2.50

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 23, 2026