Top Business Loans & Corporate Financing Brands by AI Visibility in Australia

In the Australian Business Loans & Corporate Financing GEO landscape, Prospa and Westpac lead in overall generative engine visibility, scoring 100.0% and 83.3% respectively. However, their average response positions, at #8.17 and #8.00, indicate they often appear lower in AI recommendations. In contrast, OnDeck (Visibility 66.7%, Position #1.00), Commonwealth Bank (Visibility 33.3%, Position #1.50), and GetCapital (Visibility 33.3%, Position #2.50) demonstrate superior top-of-mind recall, consistently capturing the coveted leading positions in AI's recommendation arrays.

This creates a nuanced competitive field. While entities like ANZ (Visibility 66.7%, Position #5.75) and Judo Bank (Visibility 50.0%, Position #3.33) maintain a solid presence with respectable positioning, others such as Export Finance Australia (Visibility 50.0%, Position #12.33) struggle significantly in recommendation prominence despite moderate visibility. The data underscores that broad presence is foundational, but achieving a low average response position is paramount for immediate engagement and conversions in the evolving generative search environment.

Rank Brand Name Share of Voice Avg Position
#1 Commonwealth Bank
100%
#3.33
#2 ANZ
100%
#5.83
#3 NAB
100%
#6.17
#4 Westpac
100%
#7.50
#5 Prospa
100%
#8.17
#6 OnDeck
83%
#1.80
#7 Judo Bank
50%
#3.33
#8 ScotPac
50%
#4.33
#9 Export Finance Australia
50%
#12.33
#10 GetCapital
33%
#2.50

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026