Top Payment Gateways & Merchant Processing Brands by AI Visibility in Australia

In the Australian Payment Gateways & Merchant Processing market, Square, Stripe, and PayPal emerge as clear leaders, each achieving a 100% Generative Engine Optimization (GEO) Visibility Index, signifying consistent presence across evaluation cycles. Square boasts a superior Avg Response Position of #2.33, indicating robust top-of-mind recall within AI-driven recommendations, followed by Stripe at #3.50 and PayPal at #4.50. Notably, Commonwealth Bank, despite a 33.3% Visibility Index, commands an exceptional #1.00 Avg Response Position, demonstrating unparalleled recall when it appears.

The broader landscape shows Braintree with 100% visibility but a lower #10.17 Avg Response Position, suggesting less prominent recall. Adyen follows with 83.3% visibility and a #7.20 position. Pin Payments, Worldpay, and ANZ comprise the second-tier, with 50% visibility, navigating average positions from #6.33 to #8.33. This dynamic market underscores the critical interplay between consistent platform presence and superior AI recommendation positioning for capturing market attention and driving adoption.

Rank Brand Name Share of Voice Avg Position
#1 eWay
167%
#5.20
#2 Square
100%
#2.33
#3 Stripe
100%
#3.50
#4 PayPal
100%
#4.50
#5 Braintree
100%
#10.17
#6 Adyen
83%
#7.20
#7 CommBank Merchant Solutions
50%
#1.00
#8 Pin Payments
50%
#6.33
#9 Worldpay
50%
#7.33
#10 ANZ
50%
#8.33

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 23, 2026