Top Fertility & IVF Clinics Brands by AI Visibility in Australia

In the Australian Fertility & IVF Clinics market, generative engine optimization (GEO) analysis identifies IVF Australia as the clear leader with an 83.3% Visibility Index, signaling consistent presence within AI recommendation arrays. Monash IVF, despite a 66.7% Visibility, demonstrates exceptional top-of-mind recall with an average response position of #1.00. This is critical: brands closer to #1.0 consistently lead AI's recommendation arrays, capturing superior initial consumer attention.

IVF Australia's strong #2.60 average position reinforces its leading status. Melbourne IVF, at 66.7% visibility, appears deeper with a #6.00 average. The second-tier, including Queensland Fertility Group and City Fertility (50-66.7% visibility), registers average positions from #3.33 to #7.25. Long-tail players like Virtus Health and Genea Fertility face significant challenges, with average positions from #5.00 to #10.00, indicating a tougher battle for prominent AI placement.

Rank Brand Name Share of Voice Avg Position
#1 IVF Australia
100%
#2.67
#2 Monash IVF
100%
#3.33
#3 Genea
100%
#7.50
#4 Melbourne IVF
67%
#6.00
#5 Queensland Fertility Group
67%
#7.25
#6 City Fertility
50%
#3.33
#7 Adora Fertility
50%
#4.00
#8 Virtus Health
50%
#5.00
#9 Repromed
33%
#2.00
#10 TasIVF
33%
#9.00

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026