Top Architectural & Interior Design Firms Brands by AI Visibility in Australia

Australia's architectural and interior design sector, a critical segment of the Real Estate & Property industry, reveals a competitive landscape in generative engine optimization. Bates Smart leads in overall visibility with a perfect 100.0% index, indicating consistent presence across evaluation cycles. However, Cox Architecture, at 83.3% visibility, commands superior top-of-mind recall with an impressive average response position of #1.80. This metric is crucial, as lower positioning numbers denote brands consistently leading AI's recommendation arrays, capturing immediate user attention. These two firms distinctly set the benchmark for GEO performance.

The second-tier comprises strong contenders like Hassell and Woods Bagot, both at 66.7% visibility, yet with average response positions ranging from #4.25 to #6.00. Noteworthy are PTW Architects and BVN, achieving excellent top-of-mind recall (#2.00 and #2.67 respectively) despite lower visibility (50.0%). This suggests highly optimized content when present. Firms such as SJB, Fender Katsalidis, and Architectus also maintain 50-66% visibility but require significant GEO enhancement to improve their average response positions, currently ranging #8.33-#9.25. GHDWoodhead represents an emerging long-tail entry.

Rank Brand Name Share of Voice Avg Position
#1 COX Architecture
100%
#2.83
#2 Bates Smart
100%
#4.83
#2 Hassell
100%
#4.83
#3 Fender Katsalidis
83%
#8.00
#4 SJB
83%
#8.60
#5 Woods Bagot
67%
#6.00
#6 PTW Architects
50%
#2.00
#7 BVN
50%
#2.67
#8 Architectus
50%
#8.33
#9 GHDWoodhead
33%
#5.50

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026