Top Commercial Real Estate Agencies Brands by AI Visibility in Australia

In Australia's Commercial Real Estate sector, generative engine optimization (GEO) highlights a clear hierarchy. Cushman & Wakefield, Savills, Knight Frank, CBRE, and JLL demonstrate universal presence with 100% Visibility, ensuring AI inclusion. Lower average response positions signify superior top-of-mind recall, consistently leading AI's recommendation arrays. Cushman & Wakefield (#2.83) and Savills (#3.83) lead this elite group, influencing user perception through strong GEO performance.

Beyond these visible leaders, the competitive field showcases firms excelling through targeted GEO. Colliers, despite 66.7% visibility, achieves an outstanding #1.00 average position, securing prime AI recommendations when present. Burgess Rawson (50% visibility, #2.00) similarly demonstrates strong precision. Other emerging entries like Ray White Commercial and Colliers International show varied visibility and positioning. This highlights how universal presence and niche optimization shape brand authority within Australia's AI-driven commercial real estate GEO.

Rank Brand Name Share of Voice Avg Position
#1 Colliers
100%
#1.00
#2 Cushman & Wakefield
100%
#2.83
#3 Savills
100%
#3.83
#4 Knight Frank
100%
#5.00
#5 CBRE
100%
#6.50
#6 JLL
100%
#7.50
#7 Burgess Rawson
50%
#2.00
#8 Ray White
50%
#6.00

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026