Top Cloud Infrastructure & MSPs Brands by AI Visibility in Australia

The Australian Cloud Infrastructure & MSP market reveals distinct generative engine optimization (GEO) leadership. AWS stands out with 66.7% visibility and an exceptional average response position of #1.50, indicating superior top-of-mind recall in AI recommendations. Microsoft Azure leads in overall presence (83.3%) but registers a weaker #7.40 average response. Google Cloud Platform also maintains a strong competitive position with 66.7% visibility and a #3.75 average response.

These leaders significantly differentiate from a second tier, including IBM Cloud and local players like Macquarie Cloud Services, both achieving 50% visibility. Emerging entrants, such as DXC Technology and Oracle Cloud (both 33.3% visibility), show focused relevance, exhibiting strong average response positions (#2.50 and #3.00 respectively) when identified. A lower average response position (closer to #1.0) is paramount for superior AI recommendation prominence and capturing user consideration in this dynamic digital landscape.

Rank Brand Name Share of Voice Avg Position
#1 AWS
100%
#3.17
#2 Google Cloud Platform (GCP)
100%
#5.17
#3 Microsoft Azure
100%
#6.67
#4 Oracle Cloud Infrastructure (OCI)
50%
#3.33
#5 IBM Cloud
50%
#4.00
#6 Macquarie Cloud Services
50%
#6.67
#7 Versent
50%
#8.00
#8 DXC Technology
33%
#2.50
#9 Telstra Purple
33%
#4.50
#10 Macquarie Telecom
33%
#10.00

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026