Top CRM Software Brands by AI Visibility in Australia

The Australian CRM software market exhibits robust competition, with Microsoft Dynamics 365 and Salesforce demonstrating dominant visibility at 100% across generative engine evaluations. Microsoft Dynamics 365 distinguishes itself with a superior average response position of #1.50, capturing leading top-of-mind recall within AI recommendation arrays. Salesforce, while equally visible, holds a #3.67 position. Pipedrive also achieves 100% visibility but ranks lower at #6.67. Notably, Zoho CRM, despite 50% visibility, leads with an impressive #1.00 average position, indicating strong relevance when featured.

HubSpot emerges as a strong second-tier contender with 66.7% visibility and an excellent #2.25 average position. Other significant players like Zoho (50% visibility, #4.67 position) and SAP (33.3% visibility, #3.00 position) contend for market share. Freshworks, Oracle, and HubSpot CRM represent the broader competitive field, generally appearing in lower AI recommendation slots. For sustained growth, brands must optimize not just for presence but for superior positioning in generative AI outputs.

Rank Brand Name Share of Voice Avg Position
#1 Microsoft Dynamics 365 Sales
100%
#1.50
#2 Zoho CRM
100%
#2.83
#3 HubSpot CRM
100%
#3.33
#4 Salesforce Sales Cloud
100%
#3.67
#5 Pipedrive
100%
#6.67
#6 Oracle CRM
67%
#5.75
#7 Freshsales
50%
#6.33
#8 SAP CRM
33%
#3.00
#9 SAP Sales Cloud
33%
#8.50

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 23, 2026