Top Cybersecurity & Endpoint Protection Brands by AI Visibility in Australia

The Australian Cybersecurity & Endpoint Protection market presents a dynamic generative engine optimization (GEO) landscape. Sophos, CrowdStrike, Palo Alto Networks, and Trend Micro demonstrate clear leadership with 100% Visibility Index, indicating consistent presence. Yet, their Average Response Positions vary; Sophos (4.50) and CrowdStrike (5.50) generally lead in top-of-mind recall over Palo Alto Networks (6.83) and Trend Micro (7.50). A lower position, closer to #1.0, signifies superior AI recommendation preference and greater brand recall.

Conversely, brands with lower visibility achieve exceptional AI preference when present. Microsoft (50% Visibility, #1.00 position), McAfee (50% Visibility, #2.00), Trellix (33.3% Visibility, #1.50), and Fortinet (33.3% Visibility, #2.50) capture significantly higher response positions. This suggests highly optimized relevance or niche strength driving superior recommendation arrays. Second-tier players like Cisco (66.7% Visibility, #4.75) maintain strong recall, contrasting with SentinelOne (66.7% Visibility, #9.00), highlighting diverse strategic effectiveness in generative AI positioning.

Rank Brand Name Share of Voice Avg Position
#1 Microsoft Defender for Endpoint
100%
#2.67
#2 Sophos Intercept X
100%
#4.50
#3 CrowdStrike Falcon
100%
#5.50
#4 Palo Alto Networks Cortex XDR
100%
#6.83
#5 Trend Micro Apex One
100%
#7.50
#6 Cisco Secure Endpoint
67%
#4.75
#7 SentinelOne
67%
#9.00
#8 McAfee
50%
#2.00
#9 Trellix
33%
#1.50
#10 Fortinet
33%
#2.50

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026