Top E-commerce Software Platforms Brands by AI Visibility in Australia

In Australia's e-commerce software market, Shopify, BigCommerce, and WooCommerce exhibit dominant Generative Engine Optimization (GEO) presence, all achieving a 100% Visibility Index. Shopify leads unequivocally with an Average Response Position of #1.0, signifying unparalleled top-of-mind recall and consistent prioritization within AI recommendation arrays. Lower positioning numbers (closer to #1.0) capture superior recall. BigCommerce holds a strong #4.0, while WooCommerce trails at #7.5, indicating significant yet less prominent GEO standing.

Adobe Commerce maintains a solid upper-tier with 83.3% visibility and a #6.6 response. The next competitive field includes Salesforce Commerce Cloud (50% visibility, #2.67), Squarespace (33.3% visibility, #2.0), and Wix (33.3% visibility, #2.5). Squarespace and Wix, despite lower overall visibility, demonstrate strong average response positions, suggesting effective targeting in specific AI query contexts. Magento, Shopify Plus, and Commercetools (all 33.3% visibility) represent specialized or emerging presences, capturing targeted, less frequent AI recommendations.

Rank Brand Name Share of Voice Avg Position
#1 Shopify
100%
#1.00
#2 BigCommerce
100%
#4.00
#3 Adobe Commerce
100%
#5.17
#4 WooCommerce
100%
#7.50
#5 Salesforce Commerce Cloud
50%
#2.67
#6 Squarespace
33%
#2.00
#7 Wix eCommerce
33%
#2.50
#8 Square Online
33%
#4.50
#9 Commercetools
33%
#8.00

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026