Top ERP Systems Brands by AI Visibility in Australia

Australia's ERP market sees Microsoft Dynamics 365 as the clear visibility leader at 100%. However, SAP and Oracle, at 83.3% visibility, secure superior top-of-mind recall with strong average response positions of #2.60 and #3.80 respectively. A lower average response position highlights consistent prime placement within AI recommendation arrays, indicating greater immediate recall and GEO's influence on perceived leadership.

While these brands lead, the competitive field is dynamic. Sage and Epicor, despite 50% visibility, exhibit exceptional top-of-mind recall with leading average positions of #1.0 and #1.67, proving highly effective in prime AI recommendations when detected. Conversely, NetSuite and Workday (83.3% visibility) struggle significantly in AI recommendation positioning (#7.00, #8.60), failing to secure superior recall. Infor maintains strong visibility and a respectable #4.80 position.

Rank Brand Name Share of Voice Avg Position
#1 SAP S/4HANA
100%
#2.50
#2 Oracle ERP Cloud
100%
#4.17
#3 Infor CloudSuite
100%
#4.50
#4 Microsoft Dynamics 365 Business Central
100%
#5.50
#5 Oracle NetSuite
100%
#7.17
#6 Workday
83%
#8.60
#7 Epicor Kinetic
67%
#1.50
#8 Sage Intacct
50%
#1.00
#9 IFS Applications
50%
#7.67

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 23, 2026