Top Marketing Automation Software Brands by AI Visibility in Australia

The Australian marketing automation GEO landscape is dominated by HubSpot and ActiveCampaign, both achieving a 100% Visibility Index. HubSpot exhibits exceptional top-of-mind recall, securing an average response position of #1.67, consistently appearing at the forefront of generative AI recommendations. ActiveCampaign, while maintaining full visibility, holds a respectable #4.67 position. This metric underscores that lower positioning numbers (closer to #1.0) are crucial for superior brand recall and influence within AI-driven search environments, directly impacting discovery and consideration.

The second-tier competitive field reveals strategic positioning. Eloqua and Adobe Marketo Engage, despite a 33.3% Visibility Index, achieve superior average response positions of #1.00 and #2.00 respectively, capturing high-value AI recommendations when present. Pardot stands out with 50% visibility and a #3.33 position. Microsoft Dynamics 365 Marketing, Mailchimp, and Zoho Campaigns further diversify the market, indicating a fragmented yet highly competitive environment where a robust GEO strategy is paramount for sustained market penetration and relevance.

Rank Brand Name Share of Voice Avg Position
#1 HubSpot Marketing Hub
100%
#1.67
#2 Adobe Marketo Engage
100%
#3.67
#3 Salesforce Account Engagement
100%
#4.17
#4 ActiveCampaign
100%
#4.67
#5 Mailchimp
50%
#3.67
#5 Oracle Eloqua
50%
#3.67
#6 Microsoft Dynamics 365 Marketing
33%
#2.50
#7 Zoho Marketing Automation
33%
#4.50

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026