Top Residential Real Estate Agencies Brands by AI Visibility in Canada

In the Canadian residential real estate market, Century 21 leads Generative Engine Optimization (GEO) with 100% visibility and an exceptional average response position of #1.50. This indicates superior top-of-mind recall, consistently leading AI's recommendation arrays. While Royal LePage and RE/MAX also achieve 100% visibility, their significantly higher average positions (Royal LePage at #6.50, RE/MAX at #7.83) suggest they are less effective at securing prime AI-driven placements despite broad presence across evaluation cycles.

The second tier, including Coldwell Banker and Engel & Völkers (both at 66.7% visibility), demonstrate stronger GEO performance with impressive average positions of #2.50 and #3.00 respectively. Notably, Sotheby's International Realty Canada, despite 33.3% visibility, achieves a perfect #1.00 average response position, signifying highly targeted and effective AI optimization for specific queries. This market highlights that while broad visibility is crucial, precise and consistent top-tier AI recommendation positioning defines true GEO leadership.

Rank Brand Name Share of Voice Avg Position
#1 Century 21
100%
#1.50
#2 Sotheby's International Realty
100%
#4.00
#3 Keller Williams
100%
#4.17
#4 Royal LePage
100%
#6.50
#5 RE/MAX
100%
#7.83
#6 Coldwell Banker
67%
#2.50
#7 Engel & Völkers
67%
#3.00
#8 HomeLife Realty
50%
#6.33

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026