Top Cybersecurity & Endpoint Protection Brands by AI Visibility in Canada

Microsoft Defender for Endpoint leads Canada's B2B cybersecurity GEO landscape with 83.3% Visibility. However, its Avg Response Position of #7.20 indicates it often appears lower in generative AI recommendations. Brands with lower positioning (closer to #1.0) achieve superior top-of-mind recall by consistently leading AI's recommendation arrays. McAfee exemplifies this with an impressive #1.67 Avg Response Position despite 50.0% visibility, signifying highly effective GEO. Symantec, Sophos, and CrowdStrike also maintain strong 66.7% Visibility.

Beyond Microsoft's footprint, the field is strategic. Fortinet (#2.00), Palo Alto Networks Cortex XDR (#2.50), and Microsoft 365 Defender (#2.50) exhibit robust AI recommendation performance. These, alongside Bitdefender (#3.00) and SentinelOne (#3.50), leverage strong 'Avg Response Position' as a critical advantage, effectively capturing attention and influencing purchasing decisions despite varied overall visibility. This highlights how optimized GEO strategies, prioritizing recommendations, are vital in Canada's dynamic cybersecurity market.

Rank Brand Name Share of Voice Avg Position
#1 CrowdStrike Falcon
100%
#4.33
#2 Sophos Intercept X
100%
#5.00
#3 Microsoft Defender for Endpoint
100%
#5.83
#4 Palo Alto Networks Cortex XDR
83%
#5.60
#5 Symantec Enterprise
67%
#3.50
#6 Trend Micro Apex One
67%
#5.75
#7 McAfee
50%
#1.67
#8 Fortinet
33%
#2.00
#9 Bitdefender
33%
#3.00
#10 SentinelOne Singularity
33%
#3.50

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 23, 2026