Top Corporate Cards & Expense Management Brands by AI Visibility in Hong Kong

The Hong Kong Corporate Cards & Expense Management market reveals a dynamic Generative Engine Optimization (GEO) landscape. Expensify, SAP Concur, and American Express lead in overall presence with an 83.3% Visibility Index. However, average response positions highlight distinct GEO leadership. Expensify consistently dominates top-of-mind recall, appearing as a primary AI recommendation at #1.60, capturing immediate attention in generative search. SAP Concur (#4.00) and American Express (#6.20) share high visibility, but their lower recall suggests less effective GEO performance despite broad market presence.

The second-tier includes HSBC (66.7% visibility, #5.25 recall). Airwallex stands out, achieving a strong average response position of #2.67 despite 50% visibility, indicating potent, focused GEO. Traditional banks like DBS (33.3% visibility, Avg #6.50) and Standard Chartered (33.3% visibility, Avg #7.50) form the long-tail. Their lower presence and recall signal significant room for GEO strategy enhancement to boost discovery and competitive standing.

Rank Brand Name Share of Voice Avg Position
#1 SAP Concur
100%
#4.33
#2 Expensify
83%
#1.60
#3 American Express Corporate Card
83%
#6.20
#4 HSBC Corporate Cards
67%
#5.25
#5 Airwallex
50%
#2.67
#6 Standard Chartered Corporate Card
50%
#6.67
#7 DBS
33%
#6.50
#8 DBS Bank
33%
#7.50

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026