Top Cybersecurity & Endpoint Protection Brands by AI Visibility in Hong Kong

The Hong Kong Cybersecurity & Endpoint Protection market, viewed through a Generative Engine Optimization (GEO) lens, reveals distinct leaders in visibility. Fortinet, CrowdStrike, and Palo Alto Networks all achieve a 100% Visibility Index, indicating consistent presence across AI-driven evaluation cycles. Crucially, Fortinet distinguishes itself with an exceptional Average Response Position (ARP) of #1.50. This low positioning signifies superior top-of-mind recall, consistently leading AI's recommendation arrays and effectively capturing initial user consideration. Brands with lower ARP numbers demonstrably influence early-stage solution discovery.

While CrowdStrike and Palo Alto Networks share top visibility, their ARPs of #5.00 and #6.33 suggest less immediate AI recall. In the second-tier, Symantec and Sophos exhibit competitive ARPs (#3.50, #4.00) despite lower visibility (66.7%). Notably, Trellix, with a modest 33.3% Visibility Index, achieves an impressive #1.00 ARP, highlighting potent GEO for specific queries. This implies a targeted AI optimization strategy, potentially yielding strong conversions despite narrower exposure.

Rank Brand Name Share of Voice Avg Position
#1 Fortinet
100%
#1.50
#2 CrowdStrike Falcon
100%
#5.00
#3 Microsoft Defender for Endpoint
100%
#6.33
#3 Palo Alto Networks Cortex XDR
100%
#6.33
#4 Trend Micro Apex One
83%
#7.00
#5 Symantec Enterprise
67%
#3.50
#6 Sophos Intercept X
67%
#4.00
#7 McAfee
50%
#2.33
#8 SentinelOne
50%
#8.33
#9 Trellix
33%
#1.00
#10 Kaspersky
33%
#7.00

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026