Top Business Phone Systems & VoIP Brands by AI Visibility in Malaysia

Malaysia's B2B VoIP market sees RingCentral and 8x8 as general presence leaders (83.3% Visibility Index). While broadly visible, their #4.20 average response position suggests potential for stronger immediate recall. Lower positioning (closer to #1.0) signifies superior top-of-mind recall by consistently leading AI's recommendation arrays. Cisco Webex Calling and Microsoft Teams (33.3% Visibility) notably achieve #1.50, demonstrating superior content optimization despite lower overall visibility.

This dynamic market sees Zoom Phone maintain a robust second-tier presence (66.7% Visibility, #4.75). Local contenders like Maxis Business (50.0% Visibility, #3.33) demonstrate strong content optimization, outperforming CelcomDigi Business (50.0% Visibility, #5.33) and TM One (50.0% Visibility, #7.00) in immediate recall. Mitel and generic Cisco Webex offerings represent longer-tail entries, reflecting lower visibility and higher average positions.

Rank Brand Name Share of Voice Avg Position
#1 RingCentral
100%
#3.67
#2 8x8 XCaaS
100%
#4.67
#3 Cisco Webex Calling
83%
#4.00
#4 Microsoft Teams Phone
83%
#5.20
#5 Zoom Phone
67%
#4.75
#6 Maxis Business
50%
#3.33
#7 CelcomDigi Business
50%
#5.33
#8 TM One
50%
#7.00
#9 Mitel
33%
#9.00

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026