Top Corporate Cards & Expense Management Brands by AI Visibility in Malaysia

In Malaysia's Corporate Cards & Expense Management market, Expensify and Maybank lead with a 66.7% Visibility Index in generative AI responses. Expensify demonstrates superior top-of-mind recall, consistently appearing near the top of recommendation arrays with an average response position of #1.50. This indicates highly effective Generative Engine Optimization (GEO). While Maybank shares the highest visibility, its average response position of #4.50 suggests a broader presence but less dominant AI-driven recall compared to Expensify, pointing to distinct content and optimization strategies influencing AI perception.

A robust second-tier includes HSBC, American Express, and SAP Concur, each securing 50% visibility. HSBC shows competitive recall at #4.00, while CIMB Bank, also at 50% visibility, lags significantly at #8.00. Emerging players like Rydoo, despite lower visibility (33.3%), exhibit exceptional recall at #1.00 when present, indicating strong GEO for specific niches. Aspire (33.3%, #4.50) also shows promising recall. The market reveals a clear hierarchy: dominant recall from focused GEO strategies challenges broader, established presences.

Rank Brand Name Share of Voice Avg Position
#1 Expensify
67%
#1.50
#2 HSBC Corporate Cards
67%
#3.25
#3 Maybank
67%
#4.50
#4 Citi Commercial Cards
50%
#3.33
#5 American Express Corporate Card
50%
#4.67
#6 SAP Concur
50%
#5.33
#7 Standard Chartered Corporate Card
50%
#6.00
#8 CIMB Bank
50%
#8.00
#9 Rydoo
33%
#1.00
#10 Aspire
33%
#4.50

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026