Top Payment Gateways & Merchant Processing Brands by AI Visibility in Malaysia

Malaysia's Payment Gateway GEO landscape sees Razer Merchant Services, Stripe, and PayPal as market leaders with 100% Visibility. Razer (Avg Pos: #5.00) and Stripe (Avg Pos: #5.67) exhibit superior top-of-mind recall, consistently leading AI recommendation arrays through their lower average positioning. PayPal, despite full visibility, lags at #7.00. Intriguingly, FPX achieves an absolute #1.00 average response position, albeit with 33.3% Visibility, indicating strong relevance for specific high-value queries whenever it appears in generative AI outputs.

A robust second tier includes iPay88 (66.7% Visibility, #2.00 Avg Pos) and SenangPay (66.7% Visibility, #5.25 Avg Pos), demonstrating strong challenger status with competitive positioning. eGHL (50.0% Visibility, #3.33 Avg Pos) also performs well. Brands like CIMB, MOLPay, and GHL Systems (all 33.3% Visibility) comprise the broader competitive field. For these players, improving both consistent visibility and average response position is paramount for capturing greater generative AI market share within this dynamic FinTech sector.

Rank Brand Name Share of Voice Avg Position
#1 Razer Merchant Services (Fiuu)
100%
#4.50
#2 Stripe
100%
#5.67
#3 PayPal
100%
#7.00
#4 iPay88 (ADAPTIS)
83%
#2.80
#5 SenangPay
67%
#5.25
#6 eGHL (ADAPTIS)
50%
#3.33
#7 PayNet (FPX)
50%
#4.00
#8 CIMB
33%
#3.00
#8 GrabPay
33%
#3.00
#9 GHL Systems
33%
#6.50
#10 Maybank
33%
#8.00

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 23, 2026