Top Commercial Real Estate Agencies Brands by AI Visibility in Malaysia

In Malaysia's Commercial Real Estate sector, Savills, Knight Frank, CBRE, and JLL lead in Generative Engine Optimization (GEO) with a 100% Visibility Index, signaling pervasive presence across AI-driven search evaluations. However, Average Response Position reveals nuanced performance. Savills captures superior top-of-mind recall at #2.17, with Knight Frank at #3.50. Brands closer to #1.0 effectively capture AI's recommendation arrays, demonstrating highly optimized content for leading AI prompts and superior user engagement.

While CBRE (#5.50) and JLL (#6.50) maintain broad visibility, their GEO performance in direct AI recommendations trails. Intriguingly, Rahim & Co International and Cushman & Wakefield, despite a 33.3% Visibility Index, show exceptional precision. Rahim & Co leads with a perfect #1.00 Average Response Position, closely followed by Cushman & Wakefield at #1.50. This indicates highly targeted GEO strategies, enabling them to consistently lead AI recommendations for specific, relevant queries, positioning them as potent, specialized contenders.

Rank Brand Name Share of Voice Avg Position
#1 Savills
100%
#2.17
#2 Knight Frank
100%
#3.50
#3 CBRE
100%
#5.50
#4 JLL
100%
#6.50
#5 Rahim & Co International
50%
#1.67
#6 Colliers
33%
#1.00
#7 Cushman & Wakefield
33%
#1.50
#8 Huttons
33%
#4.50

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026