Top E-commerce Software Platforms Brands by AI Visibility in Malaysia

In the Malaysian e-commerce software market, Shopify and BigCommerce exhibit clear leadership, both achieving a 100.0% Generative Engine Optimization (GEO) Visibility Index. Shopify demonstrably dominates top-of-mind recall with an exceptional Avg Response Position of #1.33, indicating consistent preference in AI-driven recommendation arrays. This superior positioning is crucial for capturing early-stage buyer consideration. BigCommerce also maintains strong visibility, though its Avg Response Position of #3.17 suggests a slightly less prominent, albeit still competitive, presence within AI-generated responses.

WooCommerce, with 83.3% visibility, displays weaker generative AI prioritization at Avg Response Position #4.40. Adobe Commerce (50.0% VI, #3.00 ARP) and Magento (33.3% VI, #2.00 ARP) maintain respectable positioning despite moderate visibility. Interestingly, local player EasyStore (33.3% VI, #2.50 ARP) exhibits strong top-of-mind recall, suggesting effective targeted GEO. Conversely, Wix eCommerce (33.3% VI, #5.50 ARP) occupies a more challenging, long-tail position within the competitive landscape.

Rank Brand Name Share of Voice Avg Position
#1 Shopify
100%
#1.33
#2 BigCommerce
100%
#3.17
#3 WooCommerce
100%
#4.67
#4 Adobe Commerce
83%
#2.40
#5 EasyStore
33%
#2.50
#6 Wix eCommerce
33%
#5.50

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 23, 2026