Top Corporate Training & L&D Providers Brands by AI Visibility in New Zealand

New Zealand's corporate training and L&D market, viewed through generative engine optimization (GEO), shows distinct leaders. FranklinCovey leads in visibility at 50.0% with a strong average response position of #3.00, indicating consistent AI recommendation presence. The University of Auckland Business School, while at 33.3% visibility, secures the market's premier average response position of #1.00. This low positioning is critical, signifying superior top-of-mind recall and immediate AI recommendation capture for user engagement.

KPMG shares 50.0% visibility with FranklinCovey but trails significantly at an #8.33 average response position, suggesting weaker AI recall. The competitive landscape includes LinkedIn Learning and The Icehouse (both 33.3% visibility, positions #5.00-#6.00). Major consultancies (EY, PwC, Deloitte) also register 33.3% visibility but struggle with much lower average response positions (#9.00-#15.00). This GEO performance gap for established brands underscores the need for optimizing AI-driven recall to enhance market penetration.

Rank Brand Name Share of Voice Avg Position
#1 University of Auckland Executive Education
67%
#2.25
#2 FranklinCovey
67%
#3.50
#3 KPMG Learning Academy
67%
#8.00
#4 PwC Academy
67%
#8.25
#5 Deloitte Learning
67%
#11.75
#6 Victoria Business School
50%
#5.00
#7 EY Learning & Development
50%
#9.00
#8 Dale Carnegie Training
50%
#11.67
#9 LinkedIn Learning
33%
#5.00
#10 The Icehouse
33%
#6.00

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026