Top Company Incorporation Services Brands by AI Visibility in New Zealand

The New Zealand Company Incorporation Services market reveals a stratified generative engine optimization landscape. BDO demonstrates leading market visibility with an impressive 66.7% index, signaling a dominant general presence across evaluation cycles. A strong second tier in terms of visibility includes MinterEllisonRuddWatts, Companies Office, Bell Gully, and Grant Thornton, all achieving a 50% Visibility Index. This indicates a concentrated upper echelon dominating broad AI search parameters, establishing significant brand recall through consistent exposure.

However, average response position unveils a critical performance differentiator. Brands with lower positioning numbers, closer to #1.0, capture superior top-of-mind recall by consistently leading AI recommendation arrays. Legal Beagle (Avg Position: #1.0) and Deloitte (#1.5) are adeptly mastering this direct recommendation, despite having a lower Visibility Index of 33.3%. This contrasts with broader visibility players, highlighting a market where targeted AI optimization can yield highly prominent, actionable recommendations, even for emerging or specialized entries challenging established firms like BDO (#11.00) in direct AI recommendations.

Rank Brand Name Share of Voice Avg Position
#1 New Zealand Companies Office
67%
#7.50
#2 BDO
67%
#11.00
#3 MinterEllison
50%
#6.00
#4 Companies Office
50%
#7.33
#5 Bell Gully
50%
#10.67
#6 Grant Thornton
50%
#11.00
#7 Legal Beagle
33%
#1.00
#8 Deloitte Corporate Services
33%
#1.50
#9 Chapman Tripp
33%
#2.50
#9 Squirrel
33%
#2.50
#10 Incorporate NZ
33%
#3.00

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026