Top Corporate Tax & Accounting Advisory Brands by AI Visibility in New Zealand

New Zealand's Corporate Tax & Accounting Advisory sector exhibits a concentrated top tier in Generative Engine Optimization (GEO). Deloitte leads definitively with a 100% Visibility Index and an unparalleled Avg Response Position of #1.00. This low positioning signifies superior top-of-mind recall, indicating consistent first-place recommendations by generative AI platforms. KPMG (#2.33) and EY (#3.33), both achieving 100% visibility, firmly establish themselves as strong contenders, consistently capturing significant AI-driven attention within these recommendation arrays.

While PwC, BDO, and Grant Thornton also achieve 100% visibility, their higher average response positions (e.g., PwC at #6.50) suggest less immediate AI prominence despite universal presence. The competitive landscape then drops significantly. Baker Tilly Staples Rodway and Findex emerge as second-tier players, both with 33.3% Visibility. Baker Tilly's strong average position of #2.00 *when visible* highlights targeted effectiveness, contrasting sharply with Findex's #8.50. This bifurcated market underscores the critical importance of sustained top-tier GEO performance.

Rank Brand Name Share of Voice Avg Position
#1 Deloitte
100%
#1.00
#2 KPMG
100%
#2.33
#3 EY
100%
#3.33
#4 Grant Thornton
100%
#4.83
#5 BDO
100%
#5.83
#6 PwC
100%
#6.50
#7 Baker Tilly
50%
#2.67
#8 Findex
33%
#8.50

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 23, 2026