Top Business Loans & Corporate Financing Brands by AI Visibility in New Zealand

In New Zealand's Business Loans & Corporate Financing, BNZ leads generative engine visibility at 100%, yet its average response position (ARP) of 9.67 indicates lower top-of-mind recall. ARP signifies a brand’s consistent ranking in AI recommendations, with numbers closer to #1.0 reflecting superior mindshare. Kiwibank emerges as a key player with 83.3% visibility and an exceptional 1.20 ARP, demonstrating strong presence and dominant AI-driven recall.

ASB Bank maintains strong presence (83.3% visibility) with a solid 5.20 ARP. This contrasts with BNZ’s recall despite higher visibility. Second-tier players like Prospa (66.7% visibility, 3.25 ARP) and UDC Finance (50% visibility, 3.00 ARP) showcase potent AI positioning despite lower overall presence. This underscores that while general visibility matters, superior GEO, driving low ARP, is crucial for dominant recall and effective market penetration.

Rank Brand Name Share of Voice Avg Position
#1 ASB
100%
#4.50
#2 Westpac
100%
#8.33
#3 ANZ
100%
#8.50
#4 BNZ
100%
#9.67
#5 Kiwibank
83%
#1.20
#6 Prospa
83%
#3.20
#7 UDC Finance
50%
#3.00
#8 Heartland Bank
33%
#7.00
#8 ScotPac
33%
#7.00
#9 Squirrel Money
33%
#7.50

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026