Top Commercial Business Insurance Brands by AI Visibility in New Zealand

In New Zealand's Commercial Business Insurance landscape, NZI leads generative engine optimization (GEO) visibility, achieving a 100% index. Its consistent presence, despite an average response position of #4.33, cements its status as a primary market contender. Vero and QBE also demonstrate robust visibility at 66.7%, though with higher average response positions of #6.00 and #7.00 respectively, indicating a slightly lower propensity for top-of-mind AI recall.

A nuanced competitive dynamic emerges when considering average response position. Brands like Chubb (33.3% visibility, #1.0 position) and IAG (50.0% visibility, #3.0 position) achieve superior top-of-mind recall by consistently leading AI's recommendation arrays. This contrasts with second-tier players such as State, AIG, and Crombie Lockwood, which exhibit lower visibility and higher average positions, highlighting strategic opportunities for targeted GEO enhancement to elevate their competitive standing.

Rank Brand Name Share of Voice Avg Position
#1 NZI
100%
#4.33
#2 Vero
100%
#6.67
#3 QBE
83%
#6.80
#4 Chubb
67%
#2.00
#5 IAG
67%
#2.75
#6 Tower
50%
#6.33
#7 State Insurance
50%
#8.00
#8 FMG
33%
#3.50
#8 Zurich Insurance
33%
#3.50
#9 Lumley
33%
#4.00
#9 Southern Cross Insurance
33%
#4.00
#10 Aon
33%
#5.00

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026