Top Cross-Border Business Payments & FX Brands by AI Visibility in New Zealand

In New Zealand's cross-border business payments and FX, Wise and OFX are clear market leaders, each with 100% Visibility. Wise averages #2.5 in AI recommendations, with OFX at #3.5. A lower 'Avg Response Position' indicates superior top-of-mind recall, consistently leading AI arrays. ASB (#1.0) and Western Union Business Solutions (#1.0) exemplify this, securing prime positions despite lower overall visibility, underscoring their focused relevance.

The second-tier includes WorldFirst (66.7% VI, #5.5 ARP) and major local banks (ANZ, BNZ, Westpac, all 66.7% VI but lower ARP). Fintech players like PayPal (50% VI, #4.67 ARP) and Revolut (50% VI, #6.0 ARP) also compete. This diverse landscape shows that while broad digital presence is crucial, consistently achieving top-position AI recommendations, even for specific contexts, offers a critical competitive edge.

Rank Brand Name Share of Voice Avg Position
#1 Wise
100%
#2.50
#2 OFX
100%
#3.50
#3 ASB
67%
#1.00
#4 Convera
67%
#2.75
#5 WorldFirst
67%
#5.50
#6 ANZ
67%
#6.25
#7 BNZ
67%
#7.25
#8 Westpac
67%
#8.25
#9 PayPal
50%
#4.67
#10 Revolut Business
50%
#6.00

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026