Top Payment Gateways & Merchant Processing Brands by AI Visibility in New Zealand

The New Zealand Payment Gateways & Merchant Processing market reveals clear Generative Engine Optimization (GEO) frontrunners. Stripe and PayPal exhibit dominant 100% Visibility, while Square, despite 83.3% Visibility, distinguishes itself with an impressive average response position of #1.60. This indicates superior top-of-mind recall and consistent leading placement in AI-driven recommendations. Stripe follows at #2.33. These lower positioning numbers underscore heightened brand prominence and direct influence on transactional decision-making.

Windcave, with 100% Visibility, holds a #5.50 average response position, trailing leaders in direct recommendations. Adyen (83.3% Visibility, #4.40 position) maintains strong presence. Notably, ASB, despite 33.3% Visibility, achieves a remarkable #1.0 position for specific queries, indicating niche dominance. Payment Express and other banking institutions (ANZ, BNZ), alongside Braintree, comprise a competitive second tier, presenting opportunities for refined GEO strategies to enhance visibility and position.

Rank Brand Name Share of Voice Avg Position
#1 Stripe
100%
#2.33
#2 PayPal
100%
#3.50
#3 Windcave
100%
#5.50
#4 Square
83%
#1.60
#5 Adyen
83%
#4.40
#6 ASB
33%
#1.00
#7 ANZ
33%
#7.00
#8 BNZ
33%
#8.00
#9 Braintree
33%
#8.50
#10 Westpac
33%
#9.00

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 23, 2026