Top Fertility & IVF Clinics Brands by AI Visibility in New Zealand

New Zealand's Fertility & IVF clinic market reveals a clear generative engine optimization (GEO) leader. Fertility Associates dominates with a 100% Visibility Index, indicating consistent presence across all AI-driven search evaluations. This establishes them as the primary incumbent. Following closely are Repromed and Fertility Plus, both achieving a 50% Visibility Index, marking them as strong second-tier contenders consistently appearing in generative AI responses.

However, "Avg Response Position" adds crucial analytical depth: brands with lower positioning numbers (closer to #1.0) capture superior top-of-mind recall by consistently leading AI's recommendation arrays. Repromed, with an impressive #2.00, exhibits the strongest generative AI top-of-mind recall, even surpassing Fertility Associates (#2.83) in response rank. Fertility Plus maintains a competitive #2.33. This suggests while Fertility Associates has broader visibility, Repromed often holds the AI's preferred initial recommendation, highlighting critical competitive advantages beyond general presence within the broader, unlisted market.

Rank Brand Name Share of Voice Avg Position
#1 Fertility Associates
100%
#2.83
#2 Repromed
50%
#2.00
#3 Fertility Plus
50%
#2.33

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026