Top Commercial Real Estate Agencies Brands by AI Visibility in New Zealand

New Zealand's commercial real estate B2B generative engine optimization (GEO) landscape reveals leaders in general visibility. CBRE and JLL both achieve a 100% Visibility Index, signifying consistent presence. However, average response position—where lower numbers denote superior top-of-mind recall in AI recommendations—reveals disparities. Knight Frank, at 83.3% visibility, secures a robust #3.80 position, outperforming CBRE (#5.33) and JLL (#6.33) in direct AI recommendation prominence, indicating more effective GEO leverage.

A second-tier demonstrates exceptional GEO efficiency despite narrower visibility. Colliers International (66.7% visibility) achieves an outstanding #1.75 average position. Critically, Bayleys Real Estate and Colliers (both 33.3% visibility) lead with an unparalleled #1.00 position, securing peak top-of-mind recall. Other agencies like Bayleys (#2.00) and Cushman & Wakefield (#3.50) also exhibit strong, targeted GEO effectiveness. These focused players, while not universally visible, challenge broader market leaders through precision optimization within their segments.

Rank Brand Name Share of Voice Avg Position
#1 Colliers
100%
#1.50
#2 CBRE
100%
#5.33
#3 JLL
100%
#6.33
#4 Bayleys
83%
#1.80
#5 Knight Frank
83%
#3.80
#6 NAI Global
50%
#4.67
#7 Cushman & Wakefield
33%
#3.50
#8 Ray White
33%
#4.00

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 23, 2026