Top Residential Real Estate Agencies Brands by AI Visibility in New Zealand

New Zealand's residential real estate sector showcases distinct generative engine optimization (GEO) performance. Harcourts, LJ Hooker, and Ray White achieve 100% Visibility Index. Harcourts (Avg Response Position: #3.17) and LJ Hooker (#4.67) consistently secure strong AI recommendation placements. Ray White (#7.67) maintains pervasive visibility despite a weaker average position. Crucially, Barfoot & Thompson, with 83.3% visibility, commands an exceptional #1.00 average response position, indicating superior top-of-mind recall by leading AI recommendation arrays.

The second-tier includes Bayleys Real Estate and Bayleys, both at 50% visibility; Bayleys Real Estate (#2.00) outperforms its counterpart (#4.33). A long-tail segment of Century 21, Professionals, One Agency, First National, and Property Brokers each hold 33.3% visibility. Among these, Century 21 (#2.00) and Professionals (#3.00) demonstrate effective GEO, securing strong average response positions within their visibility window, highlighting potential for enhanced AI-driven market penetration.

Rank Brand Name Share of Voice Avg Position
#1 Bayleys
100%
#3.17
#1 Harcourts
100%
#3.17
#2 LJ Hooker
100%
#4.67
#3 Ray White
100%
#7.67
#4 Barfoot & Thompson
83%
#1.00
#5 Professionals
50%
#3.33
#6 First National
50%
#6.67
#7 Century 21
33%
#2.00
#8 One Agency
33%
#5.00
#9 Property Brokers
33%
#6.00
#10 Mike Pero Real Estate
33%
#7.00

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026