Top Business Intelligence Software Brands by AI Visibility in New Zealand

New Zealand's Business Intelligence software market sees Tableau as the undisputed leader, boasting a 100% Visibility Index and an exceptional Avg Response Position of #1.50. This metric confirms its superior top-of-mind recall, consistently dominating generative AI's recommendation arrays. Microsoft Power BI is a formidable challenger, securing an 83.3% Visibility Index; however, its #3.40 Avg Response Position indicates it appears slightly lower in high-priority recommendations.

Beyond the top contenders, Qlik (50% Visibility, #2.33 position) and IBM Cognos Analytics (33.3% Visibility, #2.50 position) exhibit strong GEO performance, effectively competing for top recommendation spots despite narrower overall presence. In contrast, Looker (66.7% Visibility, #5.75 position) and Domo (50% Visibility, #6.00 position) display significant opportunities for enhanced recommendation array optimization, as their visibility doesn't translate to comparable top-tier recall within the AI landscape.

Rank Brand Name Share of Voice Avg Position
#1 Tableau
100%
#1.50
#2 Qlik Sense
100%
#2.67
#3 Microsoft Power BI
100%
#3.33
#4 Google Data Studio
83%
#5.40
#5 Sisense
50%
#4.00
#6 Domo
50%
#6.00
#7 IBM Cognos Analytics
33%
#2.50

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026