Top Cloud Infrastructure & MSPs Brands by AI Visibility in New Zealand

New Zealand's Cloud Infrastructure & MSP market, based on generative engine optimization (GEO) data, reveals a nuanced competitive landscape. Google Cloud Platform and Microsoft Azure demonstrate ubiquitous presence with 100% Visibility. Crucially, AWS leads in top-of-mind recall, boasting an exceptional Average Response Position of #1.20. Lower positioning numbers (closer to #1.0) signify superior algorithmic influence, consistently leading AI recommendation arrays. Google Cloud Platform reinforces its leadership with a strong #3.00 position, securing high prominence.

Conversely, Azure's 100% visibility pairs with a #7.50 response, suggesting broader inclusion but less immediate prominence. Datacom, at 83.3% visibility, anchors a strong second-tier, though its #8.80 position indicates lower top-of-mind recall. Regional players like The Instillery (#4.00) and Revera (#4.33), both at 50% visibility, demonstrate effective algorithmic performance. IBM Cloud and Umbrellar comprise the long-tail, with IBM showing promising targeted prominence at #4.00 despite 33.3% visibility.

Rank Brand Name Share of Voice Avg Position
#1 AWS
100%
#1.17
#2 Google Cloud Platform (GCP)
100%
#3.00
#3 Microsoft Azure
100%
#7.50
#4 Datacom
83%
#8.80
#5 The Instillery
50%
#4.00
#6 Revera
50%
#4.33
#7 Spark New Zealand
50%
#5.00
#8 CCL
50%
#5.33
#9 IBM Cloud
33%
#4.00
#10 2degrees
33%
#4.50

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 23, 2026