Cybersecurity & Endpoint Protection

In New Zealand's Cybersecurity & Endpoint Protection market, Sophos, Palo Alto Networks, and SentinelOne emerge as clear leaders, each demonstrating a 100% Generative Engine Optimization (GEO) Visibility Index. This signifies their universal presence across AI-driven evaluation cycles. The Avg Response Position metric is crucial, as lower numbers (closer to #1.0) indicate superior top-of-mind recall by consistently leading AI's recommendation arrays. Sophos excels here with an Avg Response Position of #4.33. While Palo Alto Networks (#7.17) and SentinelOne (#9.67) share full visibility, their higher average response positions suggest they appear further down recommendation lists.

A strong second tier includes CrowdStrike and Trend Micro, both with 83.3% visibility. CrowdStrike's impressive #4.60 Avg Response Position positions it as a significant contender, nearly matching Sophos in recall. Interestingly, Trellix (#1.0) and Fortinet (#2.0) showcase exceptional top-of-mind recall despite lower 50% visibility, indicating potent, focused AI preference in specific contexts. Microsoft Defender (66.7%), McAfee (33.3%), and Bitdefender (33.3%) round out the competitive landscape with varying degrees of presence and recommendation priority within the New Zealand market.