Top Marketing Automation Software Brands by AI Visibility in New Zealand

The New Zealand Marketing Automation market is led by ActiveCampaign, which demonstrates a 100% Visibility Index, indicating pervasive presence across generative engine evaluation cycles. However, HubSpot exhibits superior generative engine optimization (GEO) efficacy, securing an average response position of #1.25. This signifies exceptional top-of-mind recall, consistently leading AI recommendation arrays, compared to ActiveCampaign's #4.50. Pardot also shows strong market penetration with 66.7% visibility and a commendable #3.50 average position, solidifying its place among top-tier solutions.

The competitive landscape includes a robust second tier, with Marketo, Mailchimp, and Oracle Eloqua each holding 50% visibility, albeit with varied response positions. Emerging platforms like Microsoft Dynamics 365 Marketing, Adobe Marketo Engage, and SharpSpring, all at 33.3% visibility, are actively vying for market share. Brands with lower positioning numbers (closer to #1.0) capture superior top-of-mind recall, a critical differentiator for market penetration and sustained growth in this dynamic Software & Technology segment.

Rank Brand Name Share of Voice Avg Position
#1 HubSpot Marketing Hub
100%
#2.50
#2 Adobe Marketo Engage
100%
#2.83
#3 Salesforce Account Engagement
100%
#3.33
#4 ActiveCampaign
100%
#4.50
#5 Oracle Eloqua
67%
#3.75
#6 Mailchimp
50%
#3.67
#7 Microsoft Dynamics 365 Marketing
33%
#2.00
#8 Zoho Marketing Automation
33%
#6.00
#9 SharpSpring
33%
#7.00
#10 Salesforce Marketing Cloud
33%
#7.50

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026