Top Corporate Cards & Expense Management Brands by AI Visibility in Singapore

In Singapore's Corporate Cards & Expense Management sector, Expensify, SAP Concur, and American Express lead in generative engine visibility, each at 83.3%. Avg Response Position, however, reveals true leadership. Expensify dominates with an average position of #1.40, signifying superior top-of-mind recall in AI's premier recommendations. Brands with positions closer to #1.0 effectively capture prime user attention. SAP Concur lags at #6.00, and American Express at #8.40, despite high visibility.

The second-tier includes OCBC, Brex, and Aspire (50% Visibility). OCBC (Avg Position #2.67) shows strong recall within this group. Long-tail entrants like Rydoo (33.3% Visibility) exhibit remarkable efficiency with an Avg Response Position of #1.00, consistently topping AI recommendations when present. Diners Club (33.3% Visibility, Avg Position #3.00) also performs strongly. This signals a dynamic market where precise GEO enables niche players to achieve disproportionate top-of-mind recall.

Rank Brand Name Share of Voice Avg Position
#1 SAP Concur
100%
#6.00
#2 Expensify
83%
#1.40
#3 American Express Corporate Card
83%
#8.40
#4 OCBC
50%
#2.67
#5 Brex
50%
#4.00
#6 Aspire
50%
#5.00
#7 UOB
50%
#8.67
#8 Standard Chartered Corporate Card
50%
#11.33
#9 Rydoo
33%
#1.00
#10 Diners Club
33%
#3.00

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026