Top Cybersecurity & Endpoint Protection Brands by AI Visibility in Singapore

Singapore's B2B Cybersecurity & Endpoint Protection market reveals a competitive landscape, with CrowdStrike, Palo Alto Networks, and Trend Micro demonstrating universal visibility (100%) across generative AI evaluation cycles. However, average response position unveils a critical layer of competitive differentiation. Brands like Microsoft (#1.0), Fortinet (#2.0), and McAfee (#2.67) exhibit superior top-of-mind recall, consistently leading AI's recommendation arrays despite lower overall visibility. This indicates strong optimization for direct query relevance.

The broader market includes Sophos with high visibility (83.3%) and a respectable #5.80 average position. Other notable players like Symantec and Broadcom maintain 50% visibility with mid-range positioning. SentinelOne, also at 50% visibility, currently trails in average response position at #10.00. This dynamic market rewards not just broad presence but increasingly, the precision of generative engine optimization to capture leading recommendation slots and influence B2B purchasing decisions.

Rank Brand Name Share of Voice Avg Position
#1 Microsoft Defender for Endpoint
100%
#5.00
#2 CrowdStrike Falcon
100%
#6.33
#3 Palo Alto Networks Cortex XDR
100%
#8.00
#4 Trend Micro Apex One
100%
#9.00
#5 Sophos Intercept X
83%
#5.80
#6 Fortinet
67%
#2.00
#7 Symantec Enterprise
67%
#3.50
#8 McAfee
50%
#2.67
#9 Broadcom
50%
#5.33
#10 SentinelOne
50%
#10.00

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026