Top Marketing Automation Software Brands by AI Visibility in Singapore

In Singapore's Marketing Automation Software landscape, HubSpot clearly leads, boasting a 100% Visibility Index and an exceptional #1.50 Average Response Position. This indicates unparalleled top-of-mind recall, consistently appearing at the forefront of generative AI recommendations. ActiveCampaign also demonstrates pervasive presence with 100% visibility, though its #4.33 average position suggests consistent inclusion but less dominant ranking compared to HubSpot's superior recall.

The market beyond these leaders is more fragmented. Pardot and Oracle Eloqua hold 50% visibility, placing them in a second tier. Interestingly, Eloqua (at #1.50) and Microsoft Dynamics 365 Marketing (at #2.00) exhibit strong average response positions when visible, hinting at potent, albeit less ubiquitous, generative engine optimization. Various Marketo iterations and Salesforce Marketing Cloud Account Engagement comprise a more long-tail segment, indicating lower overall presence and recall within the generative AI ecosystem.

Rank Brand Name Share of Voice Avg Position
#1 HubSpot Marketing Hub
100%
#1.50
#2 Adobe Marketo Engage
100%
#3.50
#3 Oracle Eloqua
100%
#3.67
#4 ActiveCampaign
100%
#4.33
#5 Salesforce Account Engagement
100%
#4.67
#6 Microsoft Dynamics 365 Marketing
33%
#2.00
#7 Zoho Marketing Automation
33%
#4.00
#8 Salesforce Marketing Cloud
33%
#6.50
#9 SharpSpring
33%
#7.00
#10 Keap
33%
#9.00

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026