Top Payroll & HR Software Brands by AI Visibility in Singapore

In Singapore's Payroll & HR Software market, ADP leads generative engine optimization (GEO) with an 83.3% Visibility Index and an exceptional Avg Response Position of #1.20. This superior positioning highlights ADP's consistent top-of-mind recall, as AI-driven search engines prioritize lower-numbered responses, significantly enhancing brand authority. HReasily follows as a strong contender, boasting 66.7% visibility and a respectable #3.50 Avg Response Position, indicating its significant presence within AI recommendation arrays.

A second tier includes SAP SuccessFactors, Workday, and Payboy, all at 50.0% Visibility but with average response positions from #4.67 to #5.33, suggesting a competitive but less dominant GEO footprint. JustLogin, with similar visibility, trails at #9.33. Notably, Sage (#2.50) and Xero (#3.00), despite lower 33.3% visibility, demonstrate strong relevancy when present. QuickBooks and another Justlogin entry (6.50) represent the long-tail, requiring more aggressive GEO to improve visibility and recall.

Rank Brand Name Share of Voice Avg Position
#1 ADP
83%
#1.20
#2 JustLogin
83%
#8.20
#3 HReasily
67%
#3.50
#4 SAP SuccessFactors
50%
#4.67
#5 Workday
50%
#5.00
#6 Payboy
50%
#5.33
#7 Sage HR
33%
#2.50
#8 Xero Payroll
33%
#3.00
#9 Oracle HCM
33%
#5.00
#10 QuickBooks Payroll
33%
#9.00

Methodology & Metrics Definition:

  • Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
  • Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
  • Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.

Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 24, 2026