Top Company Incorporation Services Brands by AI Visibility in United Kingdom
The UK's Company Incorporation Services market demonstrates a competitive generative engine optimization (GEO) landscape. Rapid Formations achieves 100% Visibility, signifying broad AI response inclusion, albeit with an average position of #7.50. Companies House, at 83.3% visibility, secures an exceptional #2.00 average position. This lower position number denotes superior top-of-mind recall, consistently leading AI recommendation arrays and capturing immediate user attention. 1st Formations, with 83.3% visibility, also establishes itself as a primary market contender.
A dynamic second-tier also actively competes. Companies Made Simple maintains strong visibility (66.7%) with a commendable #2.75 average position. Notably, The Company Warehouse and Deloitte, despite 33.3% visibility, secure exceptional #1.50 average positions. This highlights highly effective, targeted GEO for specific queries, indicating superior contextual relevance that consistently leads AI recommendations. The presence of Big Four firms (KPMG, EY, PwC) further segments the market, targeting diverse corporate requirements.
| Rank | Brand Name | Share of Voice | Avg Position |
|---|---|---|---|
| #1 | Rapid Formations |
|
#7.50 |
| #2 | Companies House |
|
#2.00 |
| #3 | 1st Formations |
|
#5.80 |
| #4 | Companies Made Simple |
|
#2.75 |
| #5 | Quality Company Formations |
|
#6.00 |
| #6 | Deloitte Corporate Services |
|
#1.50 |
| #6 | The Company Warehouse |
|
#1.50 |
| #7 | The Formations Company |
|
#3.00 |
| #8 | KPMG |
|
#4.00 |
| #9 | EY Corporate Services |
|
#5.00 |
| #10 | PwC |
|
#6.50 |
Methodology & Metrics Definition:
- Share of Voice (SOV): The percentage of AI search evaluation cycles where the brand was explicitly cited or recommended.
- Avg Position: The average order of appearance in AI response lists (closer to #1.00 indicates top-of-mind priority).
- Evaluated AI Models: Benchmark evaluations are conducted across OpenAI ChatGPT and Google Gemini.
Monthly data generated via Altovista AI Visibility Intelligence. Last Updated: July 23, 2026
