Executive Search & Recruitment

In the UK Executive Search & Recruitment market, Generative Engine Optimization (GEO) performance reveals distinct leadership. Firms achieving a 100% Visibility Index, such as Korn Ferry, Odgers Berndtson, and Heidrick & Struggles, dominate AI-driven recommendation cycles. Lower average response positions (closer to #1.0) signify superior top-of-mind recall by consistently leading AI recommendation arrays. Korn Ferry sets the benchmark with a #1.00 position, followed by Odgers Berndtson (#2.67) and Heidrick & Struggles (#3.67), establishing them as primary leaders in generative AI visibility.

This contrasts with a second-tier field exhibiting more fragmented GEO performance. Norman Broadbent, with a 50% Visibility Index and a #5.67 average position, shows potential for increased AI recognition. Notably, Page Executive, despite a lower 33.3% Visibility, achieves an impressive #2.00 average response position, highlighting concentrated impact in specific recommendation scenarios. Harvey Nash Executive Search, also at 33.3% visibility but with a #9.00 position, faces challenges in achieving high-ranking AI recall, underscoring the importance of both presence and precise optimization.